Studies have indicated that visual data could be processed 60,000 times faster than text and also is simpler to remember. Coupling that with the fact architects put great importance about aesthetics -- the expression of their job is a direct reflection about their own firm, after all -- it's not surprising that visuals play a vital part in architects' building-product study.
It's crucial that each the technical advice connected with your building-product is created readily accessible and clear. These isn't merely of use to the architect, but in addition, it acts as good advertising and marketing substance that permeates your product's particular strengths.
Will the existence of downloadable BIM versions make architects more inclined to select your product over a competitor? It shouldn't create an important gap in itself but it does no damage to make those publicly available. Whatever maximizes convenience and conserves an architect precious time is well worth considering.